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Showing posts from June, 2016

Should your company be a public benefit corp?

By Marcie Geffner - Dun & Bradstreet

Some business owners want to merge profit and mission by, for instance, making money while also helping low-income people, repairing the environment, advancing human health, promoting the arts or contributing to human knowledge.

A relatively new type of corporate structure, the public benefit corporation (PBC), can help owners win at both.

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Adding emotional intensity to your writing

By Marcie Geffner
Beginning writers' novels and memoirs often suffer from superficiality.
The writer knows what happened in the story or his or her real life and tries to write about it, but somehow, the effort falls flat. Editors, critique partners, or beta readers say the story “didn't work” for them, “didn't have a payoff,” or “didn't make them feel anything.” If they’re being polite maybe they say they just didn't like the story that much. It was, in a word, meh.
The author is naturally puzzled. This sort of feedback or faint praise isn’t actionable, so it's not clear to the writer how to fix the problem. The writer might simply dismiss the feedback.
The problem might be a lack of emotional impact, and the solution might be to deepen the story.
Here are four ways to do it:
Add sensory details. Writers tend to describe settings and characters visually. To heighten emotional impact, add sounds, smells, tastes, touches, and intuitive senses like the fe…

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Reporter. Writer. Editor. Book reviewer. Part English major. Part MBA. Often at the beach. Always on a deadline.