Survival mode

Veterans reveal 12 ways to keep your business rocking in a rough market

By Marcie Geffner - California Real Estate

Though newer real estate agents may be understandably mystified by the challenges of today’s housing markets, longtime veterans have, quite literally, seen it all, and due to their decades of experience, they aren’t nearly as daunted as some of their newer and greener colleagues are.

“Real estate goes through cycles,” observes Annette Graw, a broker-associate with South Bay Brokers in Manhattan Beach, whose career dates back to 1974. “We go up and we go down. It’s nothing new.”

If this is your first—or steepest downturn—here are a dozen tips that veterans suggest could help you hang on until the market turns.

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