May 12, 2010

Open Houses That Work

By Marcie Geffner - REALTOR Magazine

It’s a never-ending debate that has become more heated in recent years. Do open houses provide any real value as buyers spend more of their house hunting time online?

Some practitioners dismiss the open house, saying it’s an outdated custom that’s carried on mainly to placate home sellers. Other real estate pros remain devoted to the method. Their track records show that open houses can, and often do, get the property sold.

Even when a Sunday afternoon buyer doesn’t emerge, the open house serves as a prospecting opportunity, a way to fill their pipeline with future business.

Read more: http://www.realtor.org/rmosales_and_marketing/Articles/2010/1005_selling_openhouses