Outdoor advertising tips for real estate

By Marcie Geffner - BMO / Harris Bank

Online real estate marketing gets tons of attention, but the digital world isn’t the only place real estate agents can shine. Outdoor advertising, also known as out-of-home marketing, can be highly effective for both new and experienced agents.

Out-of-home (OOH) marketing typically includes ads placed on the street, such as billboards, benches and kiosks, and on or inside public transportation like buses and subways. This type of marketing can work particularly well for agents focused on a specific area, because you can place your ads right in front of your target market. In fact, research has found that the return on investment is $2.80 for every $1 spent on outdoor ads.