By Marcie Geffner - JLL Real Views
For today’s shoppers, going to the mall is more of a digital experience than many might realize.
As their mobile devices connect to the mall’s wi-fi network it opens up a new channel of direct communication giving them relevant information from where to park to special offers from their favorite retailers to make their shopping experience more personalized, convenient and enjoyable.
In return, malls get a huge hit of data on their customers and their shopping habits which can help them promote products and services more effectively as well as ensure they have the right mix of retailers for the local market.
Read more:
http://www.jllrealviews.com/industries/how-smart-technology-is-bringing-malls-into-the-digital-age/
For today’s shoppers, going to the mall is more of a digital experience than many might realize.
As their mobile devices connect to the mall’s wi-fi network it opens up a new channel of direct communication giving them relevant information from where to park to special offers from their favorite retailers to make their shopping experience more personalized, convenient and enjoyable.
In return, malls get a huge hit of data on their customers and their shopping habits which can help them promote products and services more effectively as well as ensure they have the right mix of retailers for the local market.
Read more:
http://www.jllrealviews.com/industries/how-smart-technology-is-bringing-malls-into-the-digital-age/