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How to succeed by really trying

By Marcie Geffner - California Real Estate magazine

Why do some Realtors succeed while others struggle? The answer doesn't involve magic wands or secret sauces. Instead, successful brokers rely on a clear business strategy and superior execution of basic marketing techniques. Here, three of them reveal how they do it.

Read on: "How to succeed by really trying" Turn to page 50

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Reporter. Writer. Editor. Book reviewer. Part English major. Part MBA. Often at the beach. Always on a deadline.