Prepping your supply chain for holidays, other busy seasons

By Marcie Geffner - Dun & Bradstreet

Whether it’s red roses, pink bathrobes, American flags, surfboards, pumpkins, turkeys or Christmas tree lights, seasonal products can be big winners for small and medium-sized businesses. But stocking seasonal products and dealing with the leftover supply when each season ends can mean big headaches, too.

It’s no secret that timing is everything when it comes to seasonal products. Successfully identifying trends, placing orders, receiving shipments, stocking shelves, advertising end-of-the season markdowns and returning or liquidating unsold stock all depend on smart day-to-day decisions.

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